INTERNATIONAL PERSPECTIVE

Gun Trade Insider offers a detailed examination of the latest developments across various international markets.

ACROSS THE POND

SIGHTMARK WINS LASER SIGHT OF THE YEAR AT TACTICAL RETAILER CHOICE AWARDS

Sightmark has been named Laser Sight of the Year in the 2025 Tactical Retailer Choice Awards, presented during the NRA Annual Meetings & Exhibits held in Atlanta, Georgia.

Voted on by dealers nationwide, the Tactical Retailer Choice Awards recognize products that deliver both on the shelf and in the field. Sightmark’s laser sights were selected for their outstanding durability, performance, and user-focused design.

“We’re honoured to receive this recognition, especially at such a major event like the NRA Show,” said James Sellers, CEO of Sellmark. “Dealers are on the front lines of the industry, and their vote of confidence in our products means we’re trusted to provide the best possible equipment to our customers.”

Among Sightmark’s latest offerings is the Earth/Black laser unit, which features a rugged, low-profile frame designed to mount forward of most riflescopes without obstructing the field of view. Built to withstand real-world use, the unit is fully weatherproof, corrosion-resistant, and shockproof. It offers precise 1 MOA windage and elevation adjustments, allowing shooters to zero the laser quickly for close-quarters applications. Visibility reaches approximately 50 yards in daylight and over 600 yards at night.

Sightmark continues to expand its portfolio of tactical optics and accessories. The company produces award-winning riflescopes, gun sights, digital night vision, thermal optics, bore sights, and other advanced shooting solutions inspired by military and law enforcement technologies.

AMMO, INC. SELLS AMMUNITION BUSINESS TO OLIN WINCHESTER, FOCUSES ON GUNBROKER.COM

AMMO, Inc., the Florida-based owner of GunBroker.com, has announced the completion of the sale of its ammunition manufacturing assets to Olin Winchester, LLC, a subsidiary of Missouri-based Olin Corporation.

The sale marks a strategic shift for AMMO, transforming the business into a focused, tech-enabled e-commerce company built around GunBroker.com, the largest online marketplace for firearms, hunting and outdoor-related products.

“This transaction marks a defining moment in AMMO’s evolution,” said Christos Tsentas, Chair of AMMO’s M&A Committee. “We are confident this sale will unlock significant value and enable AMMO to accelerate growth as a pure-play e-commerce platform.”

As part of the deal, Olin Winchester has acquired AMMO’s 185,000-square-foot manufacturing and ballistic testing facility in Manitowoc, Wisconsin.

The company stated that recent improvements to GunBroker.com, including a more streamlined checkout experience and expanded product categories, are already driving customer engagement and conversion. With a simplified structure and strengthened balance sheet, AMMO aims to boost investment in its digital marketplace and deliver long-term profitability.

The sale followed a comprehensive strategic review process launched in early 2024, which involved multiple potential buyers and the engagement of independent advisors. The transaction was unanimously approved by AMMO’s Board and its M&A Committee.

AMMO was advised by Baird and represented by Bryan Cave Leighton Paisner LLP, with Lake Street Capital Markets providing a fairness opinion to the Board.

RUGER APPOINTS NEW VICE PRESIDENT OF STRATEGY AND BUSINESS DEVELOPMENT

Sturm, Ruger & Company has announced the appointment of Ben Quinn as vice president of strategy and business development.

In this newly created role, Quinn will be responsible for shaping Ruger’s strategic direction, advancing growth initiatives, and supporting cross-functional alignment across the business. He will work closely with the executive team to drive operational efficiency and guide long-term planning efforts.

Quinn brings broad experience from previous roles at United Airlines, Strategy& (PwC’s global strategy consultancy), and most recently as director of strategic initiatives at Dometic Corporation. His background includes business model transformation, strategic roadmap development, and senior-level advisory work. He holds an MBA from the Kellogg School of Management at Northwestern University.

“Ben’s strategic insight and leadership will be key as we focus on growth, operational alignment, and delivering long-term value,” said Ruger CEO Todd Seyfert.

The appointment reflects Ruger’s continued investment in its leadership structure under Seyfert’s tenure as president and CEO.

Quinn’s role will be central to strengthening the company’s market position, delivering business outcomes, and supporting Ruger’s long-term success across customers, employees and shareholders.

MAINLAND EUROPE

ISABELLE TEUFERT DEPARTS ENFORCE TAC

The Enforce Tac team has announced the departure of Isabelle Teufert, Director of Enforce Tac, who is stepping down after playing a key role in the development and growth of the specialist trade show.

During her tenure, Teufert was instrumental in shaping the event’s identity and reputation within the defence and law enforcement sector. Her dedication and industry knowledge helped to drive Enforce Tac’s expansion and establish its position on the international calendar.

While Teufert is moving on to new professional challenges, she is expected to remain active within the wider industry.

The Enforce Tac team expressed gratitude for her contribution, collectively stating: “Thank you, Isa, for your leadership, your spirit and your endless commitment. We can’t wait to see what the future holds for you.”

DOWN UNDER

NIOA NAMED EXCLUSIVE PERAZZI DISTRIBUTOR FOR AUSTRALIA AND NEW ZEALAND

NIOA has been appointed as the exclusive distributor of Perazzi shotguns for Australia and New Zealand, marking a significant addition to the company’s premium firearms portfolio.

Perazzi, based in Italy, is world-renowned for producing high-performance competition shotguns that combine exceptional craftsmanship with Olympic-level precision. Trusted by elite athletes and serious competitors worldwide, Perazzi firearms have earned a longstanding reputation for reliability and winning pedigree.

As the newly appointed distributor, NIOA will handle all sales, marketing, and service support for Perazzi products across Australia and New Zealand.

“We are honoured to represent such an iconic brand,” said a NIOA representative. “Perazzi’s reputation for excellence aligns perfectly with our commitment to supplying world-class products to the shooting sports community. We look forward to making these legendary shotguns more accessible to Australian and New Zealand shooters.”

The agreement reinforces NIOA’s standing as a leading force in the region’s competition shooting market, and it underscores Perazzi’s commitment to strengthening its global distribution network.

Dealers in Australia and New Zealand can now access Perazzi products directly through NIOA.