VIKING ARMS NAMED UK PARTNER IN RUGER’S NEW GLOBAL DISTRIBUTION ALLIANCE
Ruger has announced a new international strategy that brings together four of the firearms industry’s most established distributors, including UK-based Viking Arms.
The International Sporting Goods Wholesalers (ISGW) Alliance is a new initiative aimed at expanding the global reach of Ruger and Marlin firearms through close collaboration with trusted partners around the world.
As part of the alliance: Viking Arms, based in Summerbridge, North Yorkshire, will continue to represent Ruger and Marlin across the UK and Northern Ireland.
NIOA Group will manage distribution in Australia, New Zealand, and surrounding regions.
Helmut Hofmann will serve the German market and assist with redistribution throughout Europe.
Outdoor Investment/Formalito will cover South Africa and several neighbouring African countries.
According to Ruger, the alliance aims to bring global best practices to distribution, sales, marketing and customer support, ensuring stronger brand presence and improved service internationally.Each member of the alliance has a proven track record in firearms distribution and brings deep local market knowledge to the partnership. For UK retailers, the continued involvement of Viking Arms ensures continuity in supply and support, underpinned by Ruger’s expanded global ambitions.