The Game & Wildlife Conservation Trust (GWCT) has expanded its ambassadorial programme with the appointment of Chelsea King, as the organisation looks to broaden its reach and highlight its role in delivering scientific research that informs government policy and supports nature conservation.
Through the programme, the Trust aims to connect with new audiences while reinforcing its position as a research-led authority on game and wildlife management. The GWCT said the addition of King is intended to help engage younger and more diverse communities, while showcasing the organisation’s work to enhance the British countryside, support biodiversity and contribute to nature recovery at scale.
King lives within a rural community and is based on a working farm with an active shoot, providing her with direct exposure to the seasonal demands of land and wildlife management. Her experience includes involvement in deer management and evidence-led predator control, as well as an understanding of how science-based decision-making contributes to habitat balance.
According to the GWCT, King’s outlook is shaped by a respect for animal welfare and a focus on how informed, incremental actions can deliver long-term environmental benefits. The Trust believes her background aligns closely with its emphasis on practical conservation underpinned by research.
King is also an advocate for encouraging stronger connections between young people and the countryside. Through her children’s book, she aims to foster early curiosity about farming, wildlife and rural life, helping to build greater awareness of the natural world from an early age.
Commenting on her appointment, King said: “I am delighted to join the Game & Wildlife Conservation Trust as an ambassador and I look forward to supporting its research-led work and helping to share a balanced, science-based approach to conservation and land management.”