BENELLI’S ADVANCED IMPACT SYSTEM: A NEW ERA OF BALLISTIC PERFORMANCE

Possibly one of the best-kept secrets to emerge from Italy in recent years, Benelli’s Advanced Impact (A.I.) system represents a significant evolution in smoothbore firearm technology. For UK gunshops and the wider trade, this breakthrough barrel and choke pairing offers a timely opportunity to introduce customers to a new class of performance-focused shotguns.

THE SCIENCE BEHIND ADVANCED IMPACT

The A.I. barrel system is the result of meticulous engineering that matches barrel and choke geometry to deliver enhanced ballistic performance. This includes faster shot velocity, tighter shot patterns, improved energy retention and the ability to shoot effectively at significantly longer distances. According to Benelli, the A.I. system is capable of reliably striking targets at over 100 yards, a performance level that positions it at the forefront of current shotgun design.

Laboratory tests conducted by Benelli have demonstrated measurable increases in shot speed when compared to other leading brands. These gains translate into superior energy delivery on target, making A.I.-equipped shotguns suitable not only for competitive clay shooting but also demanding field conditions.

A SYSTEM READY FOR STEEL

Crucially for the UK market, the A.I. barrels are fully steel shot proofed. This means they can safely accommodate high-performance steel loads across the full range of choke options. With increasing restrictions on lead shot in both game and clay shooting environments, this compatibility allows shooters to future-proof their purchases while maintaining performance standards.

Benelli has also emphasised that the A.I. system helps close the performance gap between steel and lead, a factor that may appeal to shooters seeking an ethical and regulation-compliant solution without sacrificing effectiveness at range.

THE 828 S: OVER-AND-UNDER INNOVATION

The Advanced Impact system is currently available on several of Benelli’s premium models, including the 828 S over-and-under range. These shotguns pair the A.I. barrel with other hallmark Benelli technologies such as the Progressive Comfort recoil reduction system and Perfect Fit modular stock adjustment.

Aesthetic appeal remains a priority. The 828 S line is furnished with Grade 3 walnut stocks and forends, combining elegant Italian styling with advanced shooting ergonomics. For dealers, this blend of style and function offers a compelling talking point on the shop floor.

Among the standout models is the 828 U A.I. BE.S.T. Steel, which includes Benelli’s proprietary BE.S.T. surface treatment. This advanced coating provides resistance to corrosion and wear, helping maintain mechanical integrity and cosmetic finish over time, especially useful for field shooters exposed to adverse weather conditions.

RAFFAELLO: A.I. IN A SEMI-AUTO PLATFORM

In the semi-automatic category, Benelli has integrated the Advanced Impact system into selected models of the Raffaello line. The Raffaello A.I. Silver features a nickel-plated receiver, Grade 3 walnut stock and forend, and the A.I. barrel system.

For those seeking additional refinement, the Raffaello BE Diamond A.I. BE.S.T. adds the BE.S.T. coating and Comfortech 3 recoil reduction system. Designed to reduce perceived recoil, this model supports greater control and shooting accuracy, especially for users engaging in high-volume shooting.

A special mention must go to the limitedproduction Raffaello A.I. BE.S.T. Limited Edition. Only 1,500 individually numbered examples have been made, each featuring Grade 4 oil-finished walnut stocks and intricate laser engraving with gold inlays. This model pairs top-tier aesthetics with elite ballistic performance, appealing to collectors and serious enthusiasts alike.

WHY RETAILERS SHOULD TAKE NOTICE

Benelli’s development of the A.I. system aligns with key trends shaping the UK and European shotgun market. As legislation surrounding lead ammunition continues to evolve, customers are increasingly seeking steel-compatible firearms that do not compromise on performance.

From a dealer perspective, the A.I. platform offers a unique proposition: shotguns that combine proven Italian craftsmanship with quantifiable ballistic advantages. For customers already loyal to the Benelli brand, the A.I. system represents a natural upgrade. For those considering their first premium shotgun, it provides a forward-looking solution equipped for the next generation of game and clay shooting.

WHAT’S NEXT FOR ADVANCED IMPACT?

Benelli has signalled that the A.I. platform will continue to evolve, with further integrations into upcoming shotgun models. The company’s long-standing commitment to research and development, together with its experience in manufacturing both military and sporting firearms, suggests that Advanced Impact is more than a one-off innovation. It is the beginning of a new chapter in shotgun performance.

For now, UK dealers and distributors should be aware of the commercial opportunity that this technology presents. With demand for advanced, regulation-ready shotguns likely to increase in the years ahead, Benelli’s A.I.equipped models offer a competitive edge worth stocking.

As always, Gun Trade Insider will continue to follow product innovation and market trends to help keep the UK trade informed and connected.