ITALIAN SHOTGUN SPECIALIST F.A.I.R. SEEKS UK DISTRIBUTION PARTNERS

Italian shotgun manufacturer F.A.I.R. is actively seeking new distributor partnerships in the UK, offering trade professionals the opportunity to represent one of Europe’s most established and innovative sporting arms brands.

Founded in 1971 and headquartered in Marcheno, near Brescia, F.A.I.R. (Fabbrica Armi Isidoro Rizzini) is a name well known across continental Europe for combining traditional Italian gunsmithing with forward-thinking engineering. The company’s ethos, “Tradition and Technology”, is evident across its comprehensive range of shotguns designed for game, competition and luxury markets.

CRAFTED IN ITALY, BUILT FOR THE UK MARKET

For UK retailers and distributors, F.A.I.R. presents a commercial opportunity built on quality, consistency and variety. With decades of international export experience, the company’s extensive range of over-andunder, side-by-side and semi-automatic models caters to the full spectrum of UK shooting disciplines, from walked-up days on the moor to high-volume clay shooting.

In the field, models such as the Iside sideby-side and the lightweight Xlight over-andunder are tailored to traditional sporting environments, while specialist variants such as the Battue and Slug are designed for more targeted hunting requirements. Each hunter will certainly find the most appropriate shotgun for his needs and desires, from the solid Premier to the Jubilee and Jubilee Prestige models, researched for its different performance.

On the clay ground, F.A.I.R. has developed its model’s range with features that address the needs of both novice and advanced shooters: ranging from the understated Master models to the elegant and refined SRL 802, to the “fully equipped” Carrera and Racing models. Innovations such as the X-Cones recoil-reduction system, ergonomic grip designs and anti-glare rib tops ensure a high level of shootability and comfort during long competition sessions.

Recently, F.A.I.R. also launched a new competition over-under with its own brand name: Fossari.

The new Fossari line integrates the most advanced technological solutions in a shotgun featuring the Boss locking system, which focuses on size, balance and weight. Everything has been analysed, with the utmost precision, to meet the technical needs of any shooter, be it novice or professional.

The Boss locking system, selected woods, the removable trigger mechanisms, adjustable trigger and the possibility of modifying the pull using interchangeable inserts in the iron forend are just some of the features of Fossari shotguns. An alternative to mass-market brands According to the company, F.A.I.R. aims to support UK partners by offering premium features at accessible price points, an approach that has made it successful in competitive European markets. Dealers benefit from Italian styling, modern materials and precision manufacturing without the overheads often associated with larger, more commercialised global brands.

The company also maintains a separate luxury line, produced with enhanced levels of hand-finishing and embellishment. These shotguns, ideal for discerning collectors and enthusiasts, include high-grade engravings and select walnut stocks, ensuring they appeal to customers who place as much value on aesthetics as performance. practices and product R&D, ensuring that each model reflects both its heritage and a forward-facing approach.

F.A.I.R. shotguns are currently distributed in over 60 countries, with key markets including Germany, France and the USA. However, the company is now turning its focus toward expanding its presence in the UK, where it believes its blend of affordability, innovation and craftsmanship will resonate with shooters and trade professionals alike.

AN OPEN CALL TO UK DEALERS

F.A.I.R. is inviting expressions of interest from UK distributors and dealers looking to expand their shotgun offering with a brand that combines high-end Italian manufacturing with flexible commercial terms. The company is particularly keen to hear from established distributors with existing relationships in either the sporting or competition markets.

Retailers and wholesalers interested in learning more are encouraged to contact F.A.I.R. at marketing@fair.it or arrange a meeting at international trade events such as IWA OutdoorClassics in Germany, Shot Show in United States of America and EOS in Italy, where the company regularly showcases new developments and holds discussions with potential partners.

To find out more about F.A.I.R. and its product lines, visit:

A FAMILY-RUN BUSINESS WITH GLOBAL REACH

Still privately owned, F.A.I.R. was founded by Isidoro Rizzini and remains deeply embedded in the arms-making traditions of Val Trompia. Today, the business continues to invest in CNC machining, sustainable manufacturing