"BENELLI’S A.I BARREL SYSTEM IS HAILED AS ONE OF THE MOST SIGNIFICANT TECHNOLOGICAL ADVANCMENTS IN RECENT YEARS."
One of the standout innovations of 2025 is Benelli’s new A.I (Advanced Impact) barrel system, hailed as one of the most significant technological advancements in decades. Far from being a simple upgrade, it represents a complete re-engineering of how a shotgun barrel should perform, offering measurable improvements in speed, range, and consistency that put it well ahead of anything currently on the market.
At its heart, the A.I system focuses on harnessing more of the energy produced as the cartridge fires, ensuring that power is transferred efficiently all the way downrange. The performance gains speak for themselves:
• 20 m/s faster shot velocity at 35m compared to standard barrels
• Steel-shot safe through all chokes
• Denser, more consistent patterns
• Reduced recoil and reduced muzzle flip
For game shooters, this translates to cleaner kills, improved success on high birds, and a future-proof shotgun platform. If you’re looking for a model that embraces the next generation of performance, the Benelli range is well worth serious consideration.
Benelli has already integrated the A.I barrel system into several of its leading lines, offering options tailored to both dedicated game shots and those who regularly face tough wildfowling conditions. Current highlights include:
828 S
A superb mid-range choice for serious game shooters, available with 28” or 30” A.I barrels, five steel-proof chokes, and Benelli’s Perfect Fit and Progressive Comfort recoil-reducing systems. With an RRP from £2,126.99, it offers remarkable value for such a technology-packed shotgun.
RAFFAELLO A.I SILVER
Offered in 28G, 20G, and 12G, this model suits both wildfowlers and pigeon shooters alike. It combines Benelli’s proven inertia action with a CRIOtreated barrel and the Progressive Comfort system. Retail price: £2,490.99.
RAFFAELLO A.I B.E.S.T.
Designed for shooters who demand maximum durability, this variant features Benelli’s patented BE.S.T. (Benelli Surface Treatment) coating. This ultra-hard, corrosion-resistant finish outperforms traditional bluing or coatings, making it ideal for harsh coastal conditions. RRP: £3,360.99.
While cutting-edge technology is always a strong draw, last year’s top sellers continue to play a vital role—particularly for retailers. For the Sportsman Gun Centre, the ATA, Kofs and Hatsan brands remain firm favourites.
With Christmas approaching and festive shooting traditions in full swing, the budget-friendly ATA SP series is a great option to keep stocked. Starting from just £699.99, it offers impressive quality at a low price point—an ideal first gun for many. For those seeking something more refined, the Avantegarde models feature engraved sideplates and beautifully figured walnut.
If a smaller or lighter option is needed, the Kofs range delivers excellent value across gauges from 12G to .410, with the choice of both full-size and youth stocks. At a retail price of £535.00, shooters benefit from a reliable alloy action, quality Turkish walnut, and five chokes—making it one of the best-value O/Us available and an ideal choice for young or first-time shots.
For shooters who prefer alternatives to the traditional over-and-under, Hatsan offers superbly priced options well suited to duck and wildfowl shooting.
As part of their established Escort line, Hatsan’s pump actions and semi-autos start at just £280.99 for the synthetic pump and £331.99 for the PS synthetic semi-auto. With chrome-lined barrels, five chokes, and 2+1 or 4+1 FAC configurations available, it’s hard to find better-value shotguns in today’s market.
To learn more or to discuss stocking any of the models featured, please contact SGC Trade.
UK DISTRIBUTOR
01392354870
trade@sportsmanguncentre.com
www.sgctrade.co.uk