EDGAR BROTHERS REVEALS TWO EXCITING PARTNERSHIPS
FULL STORY: PAGE 04
Edgar Brothers, the leading Cheshire -based distributor, has announced new partnerships with UK-based airgun ammunition manufacturer Wildman Slugs and US-based trail cam company Tactacam.
As of 1 October, Fieldsports Press will officially rebrand to Time Well Spent, marking an important evolution for the media group after six years of remarkable growth. The decision to adopt the new name is driven by the company’s ambitions, which now extend beyond the UK fieldsports media sector. The rebrand is intended to reflect the organisation’s modernised approach and its expanding global footprint.
In a statement, Simon K Barr, CEO of Time Well Spent, said, “We’ve outgrown our original name. Time Well Spent embodies our commitment to creating content that our audiences find valuable and worthy of their precious time.”
Time Well Spent is now the largest media group in Europe dedicated to fieldsports enthusiasts and firearm owners. The company has diversified its offerings to include a range of platforms, from print to digital, social media and video content, cementing its position as a leader in the specialist media industry. The rebranding comes as part of a broader strategy to future -proof the business and enhance its relevance across all types of media and in multiple territories.
As part of the transition, Time Well Spent will roll out its new branding across all platforms in the coming weeks. Key changes include a new website at twsgroup.com.
Simon expressed confidence in the company ’s new direction, describing the rebrand as more than a name change: “It’s the dawn of a new era,” he said. “This new identity propels us forward in a modern media landscape, as we continue to lead and innovate.”
Time Well Spent’s mission remains to produce exceptional specialist content, with a focus on providing entertainment, education and enlightenment to its audiences. With a new chapter set to begin in October, the company remains committed to its core values, promising more exciting developments in the near future.