While many consumers continue to keep a close eye on spending, value-driven brands such as ATA and Kofs present an excellent opportunity for retailers. Competitive retail pricing combined with healthy dealer margins makes these ranges attractive for both customers and the trade. This season brings several exciting new additions alongside proven best sellers that continue to perform year after year.
KOFS: INNOVATION MEETS OUTSTANDING VALUE
One of the standout launches at this year’s British Shooting Show was the Kofs RP Triple Barrel. Proving that great things really do come in threes, the RP features an innovative three-barrel configuration arranged in a distinctive triangular layout, offering shooters the reassurance of an extra shot when it matters most.
Available in Matte Black, Silver and Engraved finishes, there’s a model to suit every customer’s taste. The engraved versions are enhanced with intricate scrollwork and detailed game scene inlays, creating a shotgun that is every bit as impressive visually as it is in the field.
With an RRP of just £699.99, customers can choose from 12, 20, 28 gauge and .410, all supplied with five interchangeable multi-chokes and hp steel shot proof barrels as standard. Offering something genuinely different in the marketplace, the RP Triple Barrel is certain to generate interest and demand throughout the coming season.
THE PROVEN PERFORMER: KOFS SCEPTRE
For customers who prefer a more traditional over-and-under, the Kofs Sceptre range remains one of the UK’s most dependable entry-level game guns. A familiar sight on shoots across the country, it has earned an excellent reputation among new shooters, experienced sportsmen seeking value, and those introducing younger family members to pheasant and partridge shooting.
Built around an aircraft-grade alloy action and fitted with steel shot proof barrels, automatic ejectors and five interchangeable chokes, the Sceptre SXE delivers everything today’s buyer expects from a modern game gun, while maintaining an exceptionally competitive price point with an RRP of £535.00.
Available in calibres ranging from .410 through to 12 Gauge, with barrel lengths from 26 to 32 inches (32-inch available only in 20G), the range offers something for almost every shooter. Retailers will also appreciate the availability of dedicated youth stocks and ladies’ Monte Carlo stock options, making it easier to achieve proper gun fit across a wider customer base.
ATA: PREMIUM FEATURES AT AN ACCESSIBLE PRICE
Moving into the ATA range, the manufacturer’s sideplate models continue to be among its strongest sellers. Steel shot proofed throughout the range, ATA’s SP series has become a trusted choice for both game and clay shooters.
New for 2026 is the ATA SP Avantgarde Black Edition, a striking addition that combines ATA’s proven engineering with refined styling. The durable matte black action is complemented by elegant sideplates featuring intricate scroll engraving with tasteful gold accents, resulting in a shotgun with a contemporary yet timeless appearance.
The gun is completed with a carefully selected Turkish walnut stock and forend, delivering both outstanding aesthetics and excellent handling characteristics. Retailing at £1,349.99, it offers customers exceptional value within the premium game gun segment.
Shooters who prefer a more traditional appearance can opt for the original SP Avantgarde at the same price point, providing retailers with two distinctive styling options built around the same proven platform.
Available in both 12 and 20 gauge, the SP Avantgarde range is offered with steel shot proof barrels in lengths from 28 to 32 inches, with both game and sporting configurations available.
MORE CHOICE ACROSS THE ATA SIDEPLATE RANGE
Beyond the Avantgarde, ATA’s sideplate collection also includes the Silver Line and Elegant Gold, each offering distinctive styling at competitive price points.
The Silver Line, with an RRP of £1,151.99, features understated scroll engraving paired with attractively figured Turkish walnut, making it an ideal choice for customers who appreciate classic elegance.
For those seeking something with greater visual impact, the Elegant Gold combines refined scroll engraving with striking gold game bird inlays to create a shotgun that stands out for a retail of just £1,149.99.
STRONG BRANDS FOR A STRONG SEASON
As customers prepare for the months ahead, both Kofs and ATA continue to demonstrate why they remain among the UK’s most popular shotgun brands. Whether it’s the eye-catching innovation of the Kofs RP Triple Barrel, the enduring appeal of the Sceptre, or the premium styling and proven performance of ATA’s expanding sideplate range, retailers have an excellent selection of models capable of appealing to first-time buyers and seasoned game shots alike.
With attractive RRPs, steel shot compatibility throughout the whole range, and healthy dealer markups, both brands are well positioned to help retailers capitalise on seasonal demand.
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