Edgar Brothers has announced the appointment of Connah Baker as its newest multi-brand ambassador, strengthening the company’s engagement with the shooting sports community.
Baker, known within the industry for his work with Bamfords and his Fieldsports Fanatic platform, brings practical field experience and a strong presence across digital channels. His appointment will see him working across a range of brands represented by Edgar Brothers.
According to the company, Baker’s role will focus on producing content, sharing product insights and showcasing equipment in real-world environments. This will include gear reviews, field-based demonstrations and behind-the-scenes coverage of products across the Edgar Brothers portfolio.
Edgar Brothers stated that Baker’s knowledge of fieldcraft and understanding of the shooting community made him a strong fit for the position, particularly as the company continues to expand its digital and brand engagement strategy.
The partnership is expected to deliver a steady stream of content aimed at both retailers and end users, providing greater visibility for the brands distributed by Edgar Brothers.