SPORTSMAN GUN CENTRE REVEALS NEW STAND AND PRODUCT HIGHLIGHTS AT BRITISH SHOOTING SHOW

The Sportsman Gun Centre (SGC) is set to debut its entirely new stand at the 2025 Great British Shooting Show. The stand, measuring an impressive 33m x 24m, will showcase over 300 products, including firearms, optics, and accessories from leading brands such as FX, CZ, Accuracy International, and ATA. This redesigned space reflects SGC’s commitment to offering a broader selection of products and providing visitors with an enhanced experience.

Among the highlights will be the latest rangefinders from Element Optics, a brand that continues to innovate in precision shooting technology. The RF Module with Ballistics is a rifle-mounted rangefinder that provides firing solutions for distances up to 1,000 metres. The Helix 1500 Ballistic Rangefinder offers a lightweight and compact option with a dual-colour OLED display, accurate up to 1,500 metres. The Titan 3K represents the most advanced model, capable of calculating firing solutions for distances up to 3 kilometres. Featuring the Element Optics Ballistic Chip, the rangefinders account for variables such as weather, incline, and spin drift, and the Titan 3K also benefits from USB-C charging for added convenience.

SGC will also feature a strong showing from FX Airguns, including popular models like the Impact M4 and DRS. The FX King Synthetic, released in 2024, will also be on display. This model combines a lightweight synthetic stock with a barrel-over-plenum design, allowing it to handle both pellets and slugs with ease. The addition of Wika gauges for pressure tracking enhances usability, making the King Synthetic a versatile choice available in Sub-12 ft/lb and FAC configurations.

Accuracy International, a British brand with over 40 years of expertise in precision sniper rifles, will also be represented. Visitors can see the AT-XC, a new model designed with competition shooting in mind. The rifle features a low-profile chassis for reduced height over bore and extensive customisation options. Constructed from durable 7075 aluminium, the AT-XC includes the QuickLoc system, enabling quick barrel removal and calibre changes to suit a variety of shooting needs.

As the new UK distributor for Benelli and Franchi, SGC is proud to present a range of products from these respected brands. From Benelli, the Lupo bolt-action rifle will be on display, offering Sub-MOA accuracy and a high level of customisation. The 828 U BE.S.T A.I Steel over-and-under shotgun, which features Advanced Impact technology for improved barrel and choke performance, will also be available to view. This model is steel shot proofed, aligning with environmental considerations. Franchi’s selection will include the Affinity 3 Max 5 12g shotgun, designed for waterfowl and pigeon shooters with a realistic camo pattern and ergonomic design, as well as the Horizon Synthetic Bolt-Action Rifle, which features an adjustable trigger pull and the Dependa Bolt 3-fin Locking System for ease of use.

The new stand demonstrates SGC’s ongoing dedication to showcasing a diverse and innovative range of products. Visitors to the 2025 Great British Shooting Show will have the opportunity to explore the latest developments in firearms, optics, and accessories while experiencing the high level of quality that defines the SGC offering.