Viking Arms appoints Kevin Sayers to the sporting sales team

Viking Arms Ltd, based in North Yorkshire, has announced the appointment of Kevin Sayers as a sales representative. Kevin, a well-respected figure in the UK shooting industry and competitive shooting community, brings extensive experience, in-depth industry knowledge, and a passion for shooting sports to his new role.

Kevin is widely recognised across the trade and among competitive shooters, with over six years of industry experience, including his tenure at RUAG. During his time at RUAG/Artemis Outdoors, he was instrumental in expanding sales, building trade relationships, and supporting competitive shooting disciplines such as field target air rifle and long-range .22 Rimfire shooting out to 600 yards. His contributions earned multiple awards and strengthened his reputation within the shooting industry.

In addition to his professional background, Kevin is an accomplished competitive shooter, with expertise spanning field target air rifle shooting, long-range Rimfire, and F -Class competitions. He has competed in both domestic and international events and is a familiar face at key competitive meetings throughout the UK shooting calendar. This hands-on experience uniquely positions him to connect with Viking Arms’ trade customers and end users alike.

Expressing his enthusiasm for the role, Kevin said: “I am so excited about my new role and opportunity, with my passion and commitment to serving the trade, and connecting with customers new and old and fellow shooters.”

Andy Norris, head of sporting sales at Viking Arms, welcomed Kevin to the team, stating: “We are thrilled to welcome Kevin Sayers to the Viking Arms team. Kevin’s extensive experience in the UK shooting industry, combined with his deep passion for competitive shooting, makes him a perfect fit for our company. His industry knowledge, customer -focused approach, and strong reputation within the trade will undoubtedly enhance our ability to support our partners and grow our presence in the market. We’re excited about the expertise and energy Kevin brings to the team and look forward to a successful future together.”

Kevin’s appointment reflects Viking Arms’ ongoing commitment to providing exceptional service and expertise to its trade partners. With his deep understanding of the industry and passion for shooting sports, Kevin will play a pivotal role in supporting Viking Arms’ partners and customers across the UK.