THE STALKING SHOW: BRINGING THE HUNTING COMMUNITY TOGETHER

The Stalking Show, described as an event “created by hunters for hunters,” has become a focal point for the UK’s hunting and stalking community. Founded in 2019, it was born out of a passion for the outdoors and a commitment to showcasing the best the industry has to offer. The show’s organisers, all keen stalkers themselves, bring a unique perspective to its planning and execution, ensuring it meets the needs of visitors and exhibitors alike.

A CLEAR FOCUS AND PASSIONATE ORIGINS

The Stalking Show was established by a dedicated group of hunting and outdoor enthusiasts with a vision to create a focused and meaningful event tailored to the stalking community. Show director David Freer, whose background spans farming, shooting, and event organisation, has played a pivotal role in shaping the show’s development. He explains: “I grew up on a small family farm and developed a huge passion for hunting and fishing. After studying at Sparsholt Agricultural College, I started a small events company alongside farming and shooting. This background drives us to ensure the show genuinely reflects the needs and interests of the stalking community.”

A DIVERSE AND EVOLVING EXPERIENCE

This year’s show promises a wide range of attractions, including celebrity game chefs, virtual shooting experiences, and discussions on key industry topics. The organisers emphasise that all exhibitors must have a clear relevance to stalking, hunting, or vermin control, ensuring the event stays focused on its core audience.

Visitor and exhibitor feedback plays a vital role in shaping the event. “The Stalking

Show is very much the people’s event,” says David. “We encourage feedback and ideas from both visitors and exhibitors, ensuring the show evolves each year with significant input from the stalking community.” David hopes the event will inspire new participants to join the field-to-fork movement, promoting sustainable hunting practices and showcasing the healthy, accessible products that the countryside has to offer along the way.

PROMOTING SUSTAINABLE DEER MANAGEMENT

Sustainability and responsible hunting are central themes of The Stalking Show. This year, the British Deer Society (BDS) has been named the show’s official charity partner. “The BDS is crucial in communicating the purpose, dedication, and value of the deer stalking community to the wider public,” says David. “Their presence at the show ensures a strong focus on deer welfare, science, and best practice standards.”

The collaboration includes the BDS’s Together For Deer campaign, and the organisation will host open discussions in the show’s Chat Room Theatre. Panels on topics like The Big Venison Delusion and Deer Management: Are We Getting It Right? will feature prominent voices from the industry, promising lively and informative debates.

Culinary demonstrations also take centre stage, with chefs Rachel Green and Jose Souto showcasing delicious game dishes and butchery techniques. These attractions highlight the field-to-fork philosophy and demonstrate the benefits of game meat as a sustainable, healthy food source.

DELIVERING VALUE TO RETAILERS AND EXHIBITORS

The Stalking Show has become an essential event for retailers and distributors, offering exclusive deals and a focused audience. “We keep costs for exhibitors and visitors to an absolute minimum,” David explains. “This allows retailers to offer show deals that can’t be matched online or at other events.”

The show limits the number of retailers selling similar products to ensure a diverse and competitive environment. This approach has resulted in a waiting list of businesses keen to secure a spot, reinforcing the event’s growing reputation as a must-attend for the industry.

A VISION FOR THE FUTURE

As The Stalking Show continues to grow, its organisers have ambitious plans for the future. “Our aim is for TSS to become a household name, not just in the UK but across Europe and beyond,”

David explains. The organisers are working with companies and organisations worldwide to maintain the show’s quality and expand its reach.

A key focus is encouraging people of all ages and genders to get involved in sustainable hunting and harvesting practices. By collaborating with partners like the BDS, BASC, and other industry stakeholders, The Stalking Show aims to be a hub for the countryside and conservation community, sharing best practices and celebrating the unique heritage of stalking and hunting.

The Stalking Show stands out as a focused, community-driven event that champions responsible hunting and sustainable practices. With its emphasis on feedback, collaboration, and accessibility, it continues to grow in both scope and reputation. Whether through thought-provoking discussions, exclusive deals, or culinary inspiration, the show offers something for everyone with an interest in stalking and the countryside. As it looks to the future, The Stalking Show is poised to play a leading role in supporting and shaping the hunting community for years to come.