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EDGAR BROTHERS AND TACTACAM COLLABORATION OPENS DOORS FOR UK RETAILERS

Edgar Brothers, one of the UK’s most respected wholesalers in the shooting and outdoor industr y, has recently partnered with Tactacam, the innovative American brand known for its cutting-edge camera systems. This partnership is poised to bring exciting opportunities for UK retailers, providing access to Tactacam’s widely successful products such as the Reveal 2.0 cellular trail camera, which has already seen massive success in the USA.

THE MOTIVATION BEHIND THE PARTNERSHIP

For Edgar Brothers, partnering with Tactacam was a natural decision based on a long-standing relationship between the two companies. Ben McIlwaine, business development manager at Edgar Brothers, explains: “We have a long-standing relationship with Tactacam, so it was a very natural move to work with the company on its latest release, the UK/European version of its bestaselling Reveal 2.0 cellular trail camera. Reveal 2.0 has taken the USA by storm and is the best-selling cellular camera there by a massive margin. Tactacam has built on this success with its UK/European version, which will be an absolute hit with the UK market.”

The Reveal 2.0, which enables es remote image capture and viewing via app integration, has been particularly ly popular with American hunters and outdoor enthusiasts. UK retailers will now be able to offer this innovative ve product to their customers, opening ng up new revenue opportunities. The product’s modular design allows retailers to stock flexible options such as the base model, or additional al components like solar power packs, providing retailers with the flexibility to meet the needs of different consumers.s.

INITIAL FEEDBACK FROM UK RETAILERS

While the UK market is still in the early stages of embracing Tactacam’s products, the initial feedback has been en overwhelmingly positive. Ben notes, “The statement from Tactacam that ‘It is the easiest cellular camera to set up’ is genuinely the case. Initial reviews and testers have reported the image quality to be great, the speed for the images to be viewable on the app superb, and others really like the fact that all the data is securely processed through European servers in Germany as opposed posed to ones in China.”

This feature is particularly relevant in the UK, where data security is increasingly important to consumers. Many users are looking oking to use Tactacam’s products not only for wildlife imagery but also for home security, and knowing that their data is stored securely in Europe gives them peace of mind.

SUPPORT FOR UK RETAILERS

Edgar Brothers is known for providing exceptional customer service and support, and this partnership with Tactacam is no different. Retailers who choose to stock Tactacam’s products will have access to a range of resources designed to help them promote and sell the cameras effectively.

“Retailers can expect the usual Edgar Brothers gold-standard customer support that we have come to be known for,” Ben says. “Whether it’s technical information or marketing materials, just drop us a line – we’re here to help.”

This level of support is crucial for retailers who may be introducing Tactacam’s products to their customers for the first time. Having access to training materials and expert advice will ensure that retailers can confidently promote the products and answer any questions their customers might have.

FUTURE IN-STORE DEMONSTRATIONS AND EVENTS

While the focus is on launching the Reveal 2.0 product family in the UK, Edgar Brothers has plans to hold in-store demonstrations, training sessions and events to showcase the full range of Tactacam’s capabilities, including the Tactacam 5.0 camera.

“There will be such events in the future, but for now our focus is on the UK launch of the Reveal 2.0 product family and creating product awareness in order to build demand,” Ben says. These events will be an excellent opportunity for retailers and consumers to experience Tactacam’s products first-hand and see how they can be integrated into their hunting or security setups.

KEY FEATURES RESONATING WITH THE UK MARKET

One of the most important features of Tactacam’s products, especially for the UK market, is data security. With increasing concerns around data breaches and privacy, Tactacam’s secure data processing through European servers is a strong selling point. “Knowing that your data is fully secure, unlike a lot of other cellular cameras out there, is a big draw for UK consumers,” Ben explains. “A lot of users will want to use these units not just for wildlife imagery but also for security. Knowing your data is safe is so important in this day and age.”

Tactacam’s modular system allows consumers to start with a basic model and expand as needed. Accessories such as lithium battery packs and solar panels offer added convenience for users in remote areas or those who need long-term operation without constant maintenance.

EASY APP INTEGRATION

Another factor that makes Tactacam’s products appealing to UK hunters and outdoor enthusiasts is the seamless app integration. The Tactacam app is easy to use, requiring just a few simple steps to set up and customise. “It is incredibly easy to use,” Ben says. “You just need to download the app, sign up to the plan that suits your needs and follow the very simple instructions.”

This ease of use, combined with the camera’s high-quality performance, makes Tactacam an attractive option for consumers who want to capture outdoor footage without dealing with complicated technology. The app’s simplicity is a welcome feature for hunters operating in remote environments, as it allows them to monitor their cameras from afar with minimal effort.

WARRANTY AND AFTER-SALES SUPPORT

When it comes to after-sales support, both Edgar Brothers and Tactacam offer robust systems to ensure customer satisfaction. “Due to the nature of the product, Tactacam offers a fully supported tech helpline for the more technical questions and queries,” Ben explains. “However, customers can expect the usual streamlined product support for any situations where there are unexpected challenges with the product.”

This combination of technical support from Tactacam and customer service from Edgar Brothers provides UK retailers with the confidence that any issues will be promptly resolved, ensuring a positive experience for their customers.

The partnership between Edgar Brothers and Tactacam is set to bring significant benefits to UK retailers. With access to innovative, high-quality products like the Reveal 2.0 cellular trail camera, retailers can tap into a growing market of consumers looking for reliable, secure and easy-to-use cameras for both wildlife imagery and security purposes. Supported by Edgar Brothers’ commitment to customer service and product training, UK retailers are well-positioned to succeed with Tactacam’s products in their inventory.

For UK retailers, this partnership represents a valuable opportunity to introduce a proven brand to their customers, backed by the trusted support of Edgar Brothers.

UK DISTRIBUTOR

Edgar Brothers

01625 613177

www.edgarbrothers.com

This article appears in November 2024

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