JOSE SOUTO

The award-winning game cook and chef lecturer at Westminster Kingsway College discusses sustainable shooting, Eley Hawk’s innovation and the growing demand for game in the UK shooting community.

Eley Hawk, the leading manufacturer of shotgun cartridges for clay and game shooters, has welcomed Jose Souto, the award-winning game chef and chef lecturer at Westminster Kingsway College, as its newest ambassador. In this interview, Jose shares insights into Eley Hawk’s innovations and the growing importance of sustainable shooting, offering valuable perspectives for UK firearms dealers.

Gun Trade Insider: Where did your passion for shooting stem from?

Jose Souto: “My passion for shooting began in Spain, where I spent summers with my uncles hunting quail, partridge and rabbit. The thrill of the hunt and the camaraderie with my uncles left a lasting impression. Walked-up shooting is my preferred style and it aligns with my interest in preparing a variety of game for my kitchen.”

For UK firearms dealers: Jose’s personal connection to shooting and the field-to-fork movement reflects a growing trend among customers. Retailers should recognise the demand for quality game ammunition that aligns with these values, particularly for customers who prioritise sustainable harvesting practices.

GTI: Why Eley Hawk?

JS: “I partnered with Eley Hawk because of its rich history and commitment to innovation. The company has been educating me about cartridges and its approach to developing lead-free options. It’s the dedication to sustainability and quality that makes the company a perfect fit for me.”

For UK firearms dealers: Eley Hawk’s investment in lead-free cartridges speaks directly to future industry regulations and consumer expectations. Dealers should consider stocking sustainable and innovative products like Eley’s lead-free range to stay ahead of market demand and possible upcoming legal changes.

GTI: What is the importance of shooting and eating game?

JS: “Shooting is about more than the sport — it’s about sustainable, ethical game harvesting. Efficient, humane kills ensure the meat is safe and free from toxins. Shooting for the table brings a deeper connection to the food we eat.”

For UK firearms dealers: Promoting the ethical and sustainable aspects of game shooting can enhance your business’s appeal. Dealers could emphasise products that support humane shooting, from high-quality cartridges to game care accessories and offer advice to customers on field-to-fork practices.

GTI: How have perceptions of game changed over the years?

JS: “There’s a growing awareness of sustainability and ethics in shooting. The focus has shifted toward harvesting game responsibly and ensuring that it’s a valuable food source.”

For UK firearms dealers: This shift in perception offers an opportunity for dealers to highlight the benefits of game shooting as an environmentally conscious activity. Stocking products and providing advice that align with these values can attract a more diverse and eco-conscious customer base.

GTI: What does the future landscape of shooting and game harvesting look like?

JS: “The future relies on the shooting community presenting itself responsibly. Ending negative practices, like the persecution of birds of prey, will protect the sport’s reputation. We must also manage predator populations for ecological balance and continue promoting game as a sustainable food source.”

For UK firearms dealers: Dealers should take note of the increasing scrutiny on ethical practices within the shooting community. By aligning with brands like Eley Hawk that are dedicated to sustainability and responsible shooting, you can reinforce your business’s commitment to ethical standards and future-proof your product offerings.

ABOUT ELEY HAWK

Eley Hawk has been synonymous with leading shooting performance since 1828. With nearly 200 years of experience, Eley continues to produce top-quality cartridges for clay and game shooting, making it a trusted brand among shooters worldwide.

For UK firearms dealers: Stocking a heritage brand like Eley Hawk, known for both innovation and sustainability, can set your business apart. As customers become more selective about their purchases, offering a trusted and reputable brand ensures long-term customer loyalty.

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