A LEGACY OF CRAFTSMANSHIP: THE O PINEL HERITAGE

Originating from the Savoie region of France, the Opinel knife was first crafted by Joseph Opinel in 1890 as a practical tool for workers. Over the years, it has transcended its utilitarian roots to become a beloved object of French heritage, appreciated by outdoor enthusiasts, chefs and collectors alike. Despite its global popularity, Opinel remains deeply rooted in its origins, with every knife still manufactured in Chambery, Savoie, evidence of the brand’s commitment to quality and tradition.

DISCOVER THE NEW OPINEL COLLECTION

John Rothery Wholesale (JRW) has unveiled the latest additions to its portfolio: the new range of Opinel products. Known for their exceptional craftsmanship, practicality and iconic status, Opinel knives have long been cherished as a symbol of French culture and quality. The new offerings, which include the Opinel Picnic+ Set, the Nomad Cooking Kit and the vibrant Colorama Locking Knives, further enhance the brand’s reputation by combining traditional values with modern innovation.

THE OPINEL PICNIC+ SET: CLEVER AND SUSTAINABLE DINING

The Opinel Picnic+ Set represents a perfect blend of innovation and sustainability. Designed in collaboration with the renowned designer Franck Fontana, this set is tailored for those who enjoy dining on the go but do not want to compromise on quality or environmental impact. The set comprises three essential components:

• No. 08 Knife: The centrepiece of the set, this iconic knife features the Virobloc safety ring, a hallmark of Opinel’s commitment to safety and practicality. Its robust design makes it ideal for a wide range of cutting tasks.

• Stainless Steel Inserts (Fork and Spoon): These innovative inserts attach seamlessly to the No. 08 knife, transforming it into a versatile dining tool. Made from high-quality stainless steel, they ensure both sturdiness and hygiene, making them perfect for picnics or outdoor adventures.

• Microfibre Towel Case: Serving a dual purpose, this towel acts as both a storage case for the knife and inserts and as a cleaning cloth, ensuring the set remains in pristine condition.

The Picnic+ Set not only offers practicality but also aligns with the growing demand for sustainable products. By reducing the need for disposable cutlery, this set is a step forward in eco-friendly dining.

THE OPINEL NOMAD COOKING KIT: TOOLS FOR ADVENTUROUS OUTDOOR CHEFS

For those who relish the challenge of cooking in the great outdoors, the Opinel Nomad Cooking Kit is an indispensable companion. This kit is meticulously designed to cater to the needs of outdoor chefs, offering a selection of tools that are both practical and durable. The kit includes:

• N°10 Folding Corkscrew Knife: Featuring a 10cm blade, this knife is perfect for cutting and slicing, while the integrated corkscrew adds a touch of convenience for opening bottles.

• N°12 Folding Knife: With a 12cm serrated blade, this knife is ideal for slicing bread, fruit and vegetables, making it a versatile tool for any outdoor meal.

• N°06 Peeler: This compact yet efficient peeler is essential for preparing fruits and vegetables, ensuring that your outdoor cooking experience is as smooth as possible.

In addition to these knives, the kit includes a beech wood cutting board and a 3-in-1 kitchen cloth that doubles as a tablecloth and carrying case. Each knife is equipped with a varnished beech wood handle, stainless steel blades, and the Virobloc safety locking ring, embodying Opinel’s dedication to quality and safety.

COLORAMA LOCKING KNIVES: A VIBRANT TWIST ON TRADITION

The new Colorama range breathes fresh life into Opinel’s classic design, introducing a splash of colour without compromising functionality. Available in No. 6, No. 7 and No. 8, these knives are designed to appeal to both traditionalists and those seeking a more contemporary look. Key features of the Colorama range include:

• Carbon steel blade: Known for its exceptional sharpness and durability, the carbon steel blade is a reliable choice for a variety of cutting tasks.

• Tinted and varnished hornbeam handle: The handles, available in a range of vibrant colours, offer a comfortable grip while adding a distinctive aesthetic appeal.

• Virobloc safety locking ring: This feature ensures the knife can be safely locked in both open and closed positions, providing added security during use and storage.

• Leather lace: Each knife comes with a leather lace for easy carrying, making it a convenient tool for everyday use.

The Colorama range is not just about aesthetics; it embodies Opinel’s commitment to quality and innovation, making these knives a valuable addition to any collection.

BENEFITS FOR RETAILERS

For retailers, the introduction of these new Opinel products offers numerous advantages:

• Broad customer appeal: The Picnic+ Set and Nomad Cooking Kit cater to a wide range of customers, from outdoor enthusiasts to those looking for high-quality kitchen tools. The versatility and practicality of these products ensure they meet the needs of various consumer segments.

• Enhancing brand prestige: Stocking Opinel products allows retailers to associate themselves with a brand that is synonymous with quality, tradition and innovation. This association can elevate the retailer’s profile and attract discerning customers.

• Encouraging repeat business: The lasting quality and collectability of Opinel products, particularly the colourful and customisable Colorama range, are likely to generate repeat customers. Their reputation for durability and functionality ensures strong word-of-mouth recommendations.

• Comprehensive support: JRW provides extensive support to retailers, including detailed product information, marketing materials and after-sales care. This support is designed to help retailers effectively promote and sell Opinel products, driving customer satisfaction and loyalty.