MASTERING OMNICHANNEL STRATEGIES

TEAM GB’S OLYMPIC TRIUMPH PROVIDES SHOT IN THE ARM FOR RETAILERS
As the curtains fell on the Paris 2024

RETAILERS SET TO BENEFIT FROM NEW DEER MANAGEMENT SCHEMES
FULL STORY: PAGE 12 Retailers across Scotland are

BRAND NEW AIRGUN INSIGHTS ARE UNVEILED
In our new airgun series, Mat Manning

EMAIL MARKETING: THE ESSENTIALS
Philip Montague provides essential tips on boosting your

A SHOT IN THE ARM
As we navigate through another eventful month in

GRAHAM DOWNING ANNOUNCES RETIREMENT FROM BRITISH SHOOTING SPORTS COUNCIL
Graham Downing, a stalwart in the shooting, fieldsports

UK GOVERNMENT EXPANDS PROHIBITED WEAPONS LIST TO INCLUDE “ZOMBIE-STYLE KNIVES AND MACHETES”
The UK Government has announced plans to expand

HAWKE OPTICS FORMS STRATEGIC DISTRIBUTION ALLIANCE WITH UMAREX IN GERMANY
Hawke Optics, a renowned, Suffolk-based manufacturer of premium

BRITISH SHOOTING LAUNCHES THE CLUBHOUSE: A NEW HUB FOR TARGET SHOOTING ENTHUSIASTS
British Shooting, the national governing body for Olympic

SCHMEISSER STEEL CHALLENGE DEBUTS WITH A RESOUNDING SUCCESS AT SILVERSTONE
The UK shooting community witnessed the inaugural Schmeisser

NATIONAL CRIME AGENCY URGES VIGILANCE AMONG FIREARM RETAILERS
The National Crime Agency (NCA) has released its

LONGTHORNE LAUNCHES US SUBSIDIARY TO ENHANCE DEALER SUPPORT AND STREAMLINE OPERATIONS
Longthorne, based in Northamptonshire, has announced the establishment

WOMEN IN SHOOTING: A CALL TO ACTION BY BASC VICE-CHAIR CLAIRE SADLER
At a recent Women in Shooting event, Claire

RETAILERS SET TO BENEFIT FROM NEW DEER MANAGEMENT SCHEMES LAUNCHED BY NATURESCOT
Retailers across Scotland are poised to benefit from

GUN TRADE JOBS
MEA OPUS -SECURE YOUR PERFECT FUTURE POSITION -REGISTER AT MEAOPUS.CO.UK

REMOVAL FROM THE REGISTER (RFD REVOCATION)
One of the most difficult jobs in my time with the GTA is having to help members who face challenges with licensing. I’m writing this from my experience of dealing with real situations that we have dealt with in the gun trade, so I’m not here to preach, just to help pass on real experience to protect you and your businesses.

A CLOSED SHOP…
My team and I deal with hundreds of clients each year who are seeking advice on bringing challenges against revocation or refusal decisions made by their respective police forces with regard to their shotgun or firearm certificates, or RFD registration, says Lachlan Nisbet.

A PROMISING FUTURE FOR PERAZZI IN THE UK
Earlier this year, the Italian gunmaker Perazzi embarked on an exciting new journey by partnering with the SGC Group, setting the stage for fresh innovation and investment in the UK. This partnership has led to the creation of Perazzi UK, which is already making waves under the leadership of industry expert Becky White.

WHAT AN EXPERIENCE!
In the first of our new series focusing on the airgun industry, our expert in the field, Mat Manning, gets the lowdown from Tony Belas on the recent Daystate and BRK experience days.

SHOOTING STAR: DISTRIBUTING INNOVATION AND SUSTAINABILITY IN THE HUNTING AND SHOOTING INDUSTRY
Despite the current uncertainly around the timeframe of a potential UK lead ban, it is wise for the hunting and shooting industry to move towards sustainable practices. Shooting Star, a leading UK distributor, is at the forefront with a portfolio of innovative and environmentally friendly ammunition solutions. Owner Nick Levett-Scrivener explains how the company’s offerings from brands like BioAmmo, Jocker, RC, Trust and Victory are shaping the future of shooting.

AMMO TESTING HOW SHOULD YOU TEST FOR PRECISION?
Hexagon Ammunition’s Paul Bradley describes the way many manufacturers will test ammunition precision and how a seller might be able to utilise some of these methods themselves.

ESR DISTRIBUTION’S HYBRID DISTRIBUTION AND RETAIL MODEL
ESR Distribution has introduced a hybrid distribution and retail model that seeks to address the unique challenges of the UK firearms market. Gun Trade Insider caught up with Richard Ryan, director of ESR Distribution, who outlines the company’s approach and the potential advantages it offers to the industry.

MASTERING OMNICHANNEL STRATEGIES
In today’s dynamic retail environment, the fusion of online and of fline channels — termed omnichannel retailing — represents a signif icant transformation in how businesses engage with customers. This method integrates various shopping avenues, from physical shops and online websites to mobile apps and telephone interactions, ensuring a unified and uninterrupted consumer experience. It allows customers the flexibilit y to engage with a retailer in the most convenient way possible at any given time.

GETTING STARTED WITH EMAIL
If you’re going to invest some of your time each week into digital marketing for your business, then email is a great place to start. Philip Montague looks at some of the key pointers to improve your overall email game.

3BRITISH BRANDS AND WHY TO STOCK THEM
My father was pretty easygoing but of the few non-negotiable principles he instilled in me was to only ever buy British pork. Of course, nothing else we owned outside of the fridge was British but that didn’t really matter, the concept of the patriotic purchase has stuck with me for life.

FEELING THE HEAT ON A THERMAL RAT ROUNDUP
Mat Manning gears up with the HikMicro Lynx 2.0 Thermal Monocular as he targets garden-raiding rats under the cover of darkness.

SAKO 90 VARMINT IN .308 WIN
I have tested, hunted and reviewed all the new Sako model 90s with the exception of the Bavarian stocked variant and this Varmint model on test, which might be a great all rounder, writes Bruce Potts

A LEGACY OF CRAFTSMANSHIP: THE O PINEL HERITAGE
Originating from the Savoie region of France, the Opinel knife was first crafted by Joseph Opinel in 1890 as a practical tool for workers. Over the years, it has transcended its utilitarian roots to become a beloved object of French heritage, appreciated by outdoor enthusiasts, chefs and collectors alike. Despite its global popularity, Opinel remains deeply rooted in its origins, with every knife still manufactured in Chambery, Savoie, evidence of the brand’s commitment to quality and tradition.

INTERNATIONAL PERSPECTIVE
Gun Trade Insider offers a detailed examination of the latest developments across various international markets.