Highland Outdoors has expanded its airgun offering after being appointed UK distributor for AEA airgun pellets and slugs.
AEA has built a reputation for producing precision airgun projectiles designed for target shooting and small-game hunting, with its pellets manufactured to tight weight tolerances to deliver consistent flight paths, stability and accuracy across mid- to long-range distances.
The partnership will see Highland Outdoors distribute the full range of AEA pellets and slugs through its nationwide dealer network, strengthening the brand’s availability across the UK.
John Bright, chief executive officer of Highland Outdoors, said: “We are extremely pleased to be working with AEA. Their reputation for quality, reliability, and customer satisfaction aligns perfectly with our own values. This partnership presents an exciting opportunity to further strengthen the availability, support, and visibility of AEA products throughout our network and beyond.”
Highland Outdoors said AEA selected the company because of its established distribution network, experienced sales team, marketing support and commitment to maintaining strong stock availability for retailers.
The distributor believes the partnership will help increase awareness of the AEA brand while ensuring dealers have reliable access to its growing range of airgun ammunition.
The company said it is looking forward to building a long-term partnership with AEA as it continues to expand its portfolio of shooting sports brands.
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