Viking Arms’ sporting division has been appointed as the new UK distributor of ASE Utra sound moderators, taking over from Jackson Rifles after a 25-year partnership.
Sam Macarthur, managing director and group director at Viking Arms, said:
“I am delighted that our team has been selected to take care of this brand for UK target shooters and hunters. ASE Utra’s engineering and reliability are second to none, and we’re committed to supporting retailers with strong availability, trade support and after-sales.”
Andy Norris, head of sporting sales at Viking Arms, added:
“ASE Utra has earned its reputation through performance in the field. We look forward to the next 25 years and beyond, backing dealers with consistent stock, knowledgeable technical support, and demo opportunities to help customers choose the right moderator.”
Viking Arms acknowledged the role Jackson Rifles has played in establishing ASE Utra in the UK market, noting its long-standing contribution to the brand’s success.
Founded in 1994, ASE Utra Oy is one of the world’s largest manufacturers of sound moderators, producing more than 10,000 units annually. Its products are known for their compact and durable designs, combining advanced materials with modern CNC manufacturing, and are widely used by hunters, sport shooters, law enforcement and military users worldwide.
Viking Arms’ sporting division supplies premium shooting and hunting brands to the UK trade, offering retailers stock, merchandising, training and after-sales service.
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