This October, Eaton Hall will play host to one of the most exciting shooting experiences to hit the UK. As part of their European tour, industry giant Benelli is bringing the A.I. Challenge to British soil for the very first time. Backed by UK distributors The SGC Group, the iconic Italian manufacturer will showcase cutting-edge firearms technology in an exclusive, high-energy competition that blends innovation, skill, and a healthy dose of bragging rights.
Mark your calendar for 1st October - this private event is strictly for dealers and industry insiders. You’ll get the rare opportunity to handle, test, and push to the limits Benelli’s latest lineup of firearms, including their groundbreaking A.I. barrel technologies.
The event will include undercover shooting for all stands, transportation between ranges/ stands, entertainment, and a host refreshment. A core part of the occasion will be dealers having an entertaining day out, the SGC Group aim to make this event as fun as it is educational, mixing social elements with a shooting experience like no other.
A REVOLUTION IN SHOTGUN PERFORMANCE
The star of the show will be Benelli’s revolutionary A.I. barrel technologies, set to redefine what shooters can expect from a shotgun. A game changer for changing times - the A.I Technology is designed to increase performance across all shot types, the precision-engineered barrel can deliver steel shot downrange faster than any standard barrel, whilst its unique construction allows the harder material to be fired through any choke variation—from cylinder to full.
Thanks to its unique profile and advanced choking system, the A.I. barrel maintains impeccable pattern density and retains more energy than any standard barrel on the market. The result? Cleaner kills, longer effective ranges, and the incredible ability to break clays at distances up to 110 yards.
And this won’t just be a demonstration— you’ll be the one pulling the trigger, proving its capabilities for yourself. To keep the event light hearted and sociable there will be a mixture of fun targets and difficult clays to both test your skills and some laughs within your shooting party.
MORE THAN JUST A.I.
While the challenge bears the A.I. name, that is not all Benelli is bringing to the table. Attendees will also experience the Lupo Rifle, including the eagerly anticipated 2025 variants. Take your chance and shoot these on Eaton Hall’s state-of-the-art 100, 200, and 300-yard ranges. Then challenge yourself with a moving-game scenario by shooting at a running boar using the ground’s advanced moving-target system.
These flagship bolt-action rifles feature Benelli’s Progressive Comfort recoil-reduction system, fully adjustable stocks, along with Crio and BE.S.T. treated free-floating barrels for exceptional durability and precision. With sub-MOA accuracy on offer, the only question is… can you harness it well enough to claim top shooting honors?
WITNESS THE PRO IN ACTION
If putting the guns through their paces isn’t enough to get your adrenaline pumping, prepare to be amazed by a live performance from world-renowned trick shooter and Benelli ambassador Davide De Carolis. Known for
“THIS FIRST-OF-ITS-KIND UK EVENT PROMISES NOT ONLY TO CHALLENGE YOUR SKILLS BUT TO ALSO IMMERSE YOU
IN THE VERY LATEST IN FIREARMS INNOVATION. ”
his jaw-dropping precision and flair, Davide will wow the crowd with impossible over-the-shoulder shots, extreme-distance hits, exploding pink clays, and more.
RELAX, RECHARGE, AND CONNECT
After an action-packed day on the range, guests will be welcomed into Eaton Hall’s first-class facilities for food, entertainment, refreshments, and conversation. This is your chance to quiz the Benelli team in an informal, relaxed setting while exploring detailed materials and videos that dive deeper into the innovative technologies you’ve just experienced.
Events like this also underline the value of bringing the trade together. Beyond the shooting, they create a rare opportunity for retailers, distributors and manufacturers to share ideas, compare experiences, and strengthen relationships in person. In an era when much of the trade is conducted online or at arm’s length, time spent face-to-face remains invaluable.
DON’T MISS YOUR INVITATION
This first-of-its-kind UK event promises not only to challenge your skills but also to immerse you in the very latest in firearms innovation. Whether you’re here to compete, to learn, or simply to witness the future of shooting firsthand, the A.I. Challenge at Eaton Hall is set to be one of this year’s most thrilling industry events.
If your trigger finger is itching to take part, contact The SGC Group or scan the QR Code in this article and book your place now.
Are you ready to step up, take aim, and prove yourself in the A.I. Challenge?
RESERVE YOUR SPACE HERE
rsvp@sgcgroup.ltd