TOP PICKS FROM SPORTSMARKETING

Sportsmarketing (SMK), the UK’s largest air rifle and pistol distributors, continues to expand its range with products designed to meet retailer demand and maximise profit margins. From premium German engineering to innovative replicas and custom branding opportunities, the following highlights provide insight into the key products that can boost your store’s appeal and profitability.

DIANA AIRGUNS: GERMAN PRECISION AT RETAILER-FRIENDLY PRICES

Diana Airguns, now exclusively distributed in the UK by Sportsmarketing, bring a legacy of German engineering and innovation back to the trade. Their iconic break-barrel air rifles, retailing for under £250, combine performance with affordability, making them a strong choice for retailers catering to both experienced shooters and first-time buyers.

Diana’s reputation for quality and reliability ensures these models are likely to drive customer interest and repeat business, giving retailers a solid addition to their product offering.

BARRA AIRGUNS: GROWING DEMAND FOR WESTERN REPLICAS

The popularity of Western-style airguns continues to surge, and Barra Airguns are perfectly positioned to capitalise on this trend. With standout products like the Schofield revolvers in multiple finishes and calibres, as well as the more budget-friendly Barra 1858 models, retailers can expect strong sales in this niche market.

Barra also offers a diverse range of PCP, spring, and CO2 airguns, catering to traditional airgun enthusiasts and new customers alike. With price points starting below £100, these products provide excellent flexibility for stockists looking to attract a broad customer base.

AIR VENTURI: MEETING REPLICA MARKET TRENDS

Sportsmarketing introduces two key Air Venturi products to the UK market…

Springfield Armory OSP Air Pistol. A 1:1 replica designed to appeal to action pistol shooters, this model offers options for red-dot optics or traditional iron sights.

John Wayne Marshal Revolver. A tribute to the legendary actor and the classic 1873 cowboy revolver, this CO2-powered model taps into the growing demand for iconic replicas.

These realistic replicas offer excellent add-on opportunities for retailers targeting collectors and recreational shooters.

REMINGTON AIRGUNS: EXPANDING THE RANGE

Sportsmarketing’s partnership with Remington continues to yield an impressive selection of airguns. Key models to watch include: Remington Spirit X. This bullpup air rifle features an upgraded wooden stock for enhanced handling and aesthetics.

Remington Mammoth. This PCP rifle comes with a beech stock and some thoughtful design features such as a Monte Carlo cheek piece and integrated sound moderator. Remington Scavenger. This synthetic-stocked break-barrel rifle with fibre optic sights is ideal for budget-conscious customers.

Remington Blackbird. This is a premium bullpup model with advanced air chamber technology for smoother shooting and better weight distribution.

These models are designed to cater to varying budgets while maintaining Remington’s reputation for quality and innovation, giving retailers versatile stocking options to meet customer preferences.

ASG DAN WESSON 715: A NEW .22 CALIBRE OPTION

The Dan Wesson 715, a benchmark product in the replica airgun market, now comes in a .22 calibre option. This popular revolver is ideal for both target shooters and recreational users, offering an updated design that’s easy to use and highly versatile.

CUSTOM PELLET BRANDING: A UNIQUE RETAIL OPPORTUNITY

Sportsmarketing’s custom pellet tins offer an effective way for retailers to increase brand visibility. By branding tins with store logos, shops can provide customers with a memorable keepsake, whether included as part of an airgun package or sold individually.

Available in .177 and .22 calibres, these tins offer retailers a low-cost advertising solution while enhancing customer loyalty. Early adopters of this programme have reported strong repeat sales, making it a worthwhile addition to any retail strategy.

Sportsmarketing’s extensive product range ensures that retailers have access to innovative and profitable stock options to meet the diverse needs of their customers. For enquiries or price lists, contact Sportsmarketing directly.