Now in its 53rd year of trading, Sportsmarketing is once again bringing retailers what it describes as the best profit-making items in the industry. The company says its main aim remains simple: helping dealers make money. Its latest trade-only catalogue is filled with products suited to tackle, gun, country wear and pet shops.
As is often the case in the gun trade, distributions change hands, new brands appear and fresh products launch. Sportsmarketing says it benefits from working directly with production factories for all the brands it represents, rather than acting as a middleman. This, it claims, gives it early insight into product releases and delivery schedules.
In this issue, the company has included more than 450 new SKUs from major brands and exclusive UK distributions such as Remington, Milbro, ASG, Beeman, Diana, Air Venturi, Barra and Snowpeak. With what it calls a ‘Good, Better, Best’ approach, Sportsmarketing says its pricing strategy allows retailers to serve a wide range of customers. Alongside headline launches, it also continues to supply what it terms the ‘bread and butter’ accessories that drive everyday sales.
New for this year are additions across Remington, Milbro, Victory and Snowpeak, with new PCP and CO2 rifles, a line of paintball guns and what the company believes to be the largest range of airgun pellets and targets in the UK. Importantly, it stresses that all new SKUs are either in stock or en route, with deliveries due by autumn 2025 at the latest.
Lee Harkness, commercial manager of Sportsmarketing, told GTI: “All of our loyal stockists should expect to receive a new copy this week, and if you are not currently on our mailing list please do not hesitate to contact us. Our portfolio covers a huge selection of categories to suit all needs... from shotguns to airguns, pellets, targets, archery, knives, gun bags, cases and optics, a new range of paintball and extensive choice of all airsofting goods, even customised pellets for clients... we are sure to have a range of products to have your tills ringing.”
Retailers who have not yet received the 2025–2026 trade-only catalogue are invited to contact Sportsmarketing directly.