Immersive shooting operator Clays has secured a £3 million funding package from HSBC UK to support the opening of its fourth site, a flagship venue in London’s Soho. At 20,000 sq ft, the new site will be the largest Clays venue to date and will feature the company’s proprietary interactive shooting technology alongside food and beverage facilities. Clays already operates in Bank, Canary Wharf and Birmingham.
The move forms part of the company’s wider growth strategy, with international expansion also on the horizon.
Founder and chief executive officer Tom Snellock confirmed that preparations are underway for a US launch in 2026.
Snellock said: “The support from HSBC UK is instrumental in unlocking our next phase of growth. This funding enables us to deliver our most ambitious venue yet in Soho, London and lay the groundwork for our US launch in 2026.”
Grant Kirkbride, relationship manager at HSBC UK, added: “Clays is a standout example of how innovation and experience can come together to create something truly unique in the hospitality sector.”
For the wider UK shooting industry, the continued growth of Clays is positive news. While the venues are primarily hospitality-driven, they introduce new audiences to the concept of clay shooting in an accessible environment. This can help raise awareness of the sport, broaden its appeal beyond traditional participants and potentially create pathways into the live shooting sector through clubs, grounds and retailers.
Property advisory firm ETCH. acted for Clays and will continue to support the operator in identifying further sites.