When asked what drives his design philosophy, Danny is quick to point out that performance in the field has always been the company’s guiding principle.
“At 3 Legged Thing, our design philosophy has always been about solving real-world problems through clever engineering. We don’t just build products that look good on paper, we build tools that perform flawlessly in the field. That mindset translates perfectly into the shooting and hunting sector, where reliability, precision, and ergonomics are non-negotiable. Our aim is to take everything we’ve learned from years of developing professional-grade camera supports and reimagine it for shooters, delivering products that are strong, stable, and intuitive to use in any environment.”
The company’s focus on durability and engineering consistency has long been its hallmark, something Danny believes will also appeal strongly to shooters who rely on equipment that can withstand tough conditions.
“Our engineering ethos is rooted in obsessive attention to detail. We’ve built a reputation around the world of manufacturing to a standard where the repeated abuse of our products yields identical results, time and again. It’s not enough to make a product work for the occasional user. We make a product work for daily punishment, and to do that we have to consistently adhere to precision engineering, low tolerances and strength in our quality control processes, from materials and components to final product assembly. This is why we barely get any returns. Our dealers around the world almost never have to worry that they’ll get a product back, because we work so hard to ensure they don’t.”
That philosophy extends to how each new product is conceived, tested and refined.
“Every product starts with a conversation, usually with the people who’ll use it. We gather input from field professionals, hunters, and tactical shooters to identify pain points that they believe are overlooked. Once we’ve defined the problem, we look for ways to solve it without compromising the functionality or capability of the core product. We’re actually working on a range of air-rifle moderators right now and I’ve just spent a couple of days up in Ellesmere Port at Wirral Guns & Outdoors with Jason and Nik, talking through the various challenges and getting their feedback on the products available to them. We’re still very new to this industry so it’s vitally important that we listen to those who have spent decades working with these products.”
The process, he explains, is straightforward but disciplined. The team begins by defining the product, identifying challenges, engaging with industry professionals, and developing a basic construct. Then comes what Danny describes as “the fun part” - improving, adding functionality, and refining the design.
"GBSS 2026 REALLY
EXCITING FOR US... WE ARE HOPING TO INTRODUCE A RANGE OF TRIPODS AND BIPODS"
“I have an open-door policy at the office. Any ideas or suggestions will be listened to, especially if they’ve come from customers or pros that we have relationships with. Listening to our customers has been a huge part of our growth journey and I truly believe it’s what separates us from our competition.”
Next year’s Great British Shooting Show will see 3 Legged Thing make its most significant appearance yet.
“GBSS 2026 is really exciting for us. We exhibited this year, but only in a little 3m square, tucked away in a corner. It was more about us gauging the industry than the customer base, but it was eye-opening. Next year we have a huge booth and we’re hoping to introduce a range of shooting tripods and bipods, as well as five or six moderators for air-rifles that we’ve been building over the summer. We’ve got new innovations in gun clamps, some very sexy looking modular tripods and some quite outrageous rifle hardware. For us, this is our true introduction to the market. We’ll be out in Vegas in January for the SHOT Show, as we were this year, but our home market is the one that we’re most amped up about.”
For Danny, entering the shooting sector is as much about alignment as it is about innovation.
“British shooting has a deep heritage of craftsmanship, and that resonates strongly with us. Our products aren’t mass-produced commodities, they’re the result of careful design, testing, and iteration, much like a finely tuned rifle. We share the same respect for precision, tradition, and the pursuit of excellence. 3 Legged Thing’s entry into this space isn’t about disruption, it’s about contribution. We want to bring British engineering back to the forefront, blending tradition with innovation to create tools worthy of the people who use them.”
As 3 Legged Thing prepares to unveil its first dedicated shooting range of products next year, one thing is clear, the company’s creative spirit and precision engineering ethos are firmly rooted in the same qualities that define the very best of British shooting craftsmanship.
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