MASTERING OMNICHANNEL STRATEGIESIn today’s dynamic retail environment, the fusion of online and of fline channels — termed omnichannel retailing — represents a signif icant transformation in how businesses engage with customers. This method integrates various shopping avenues, from physical shops and online websites to mobile apps and telephone interactions, ensuring a unified and uninterrupted consumer experience. It allows customers the flexibilit y to engage with a retailer in the most convenient way possible at any given time.